促銷作用。經(jīng)調(diào)查，兒童挑選食品外包裝一般來(lái)說(shuō)更偏向于明亮的、顏色絢麗的食品包裝，對(duì)于設(shè)計(jì)偏暗和色彩單一的包裝食品少有問(wèn)津。

Promotion effect. After investigation, children tend to prefer bright and colorful food packaging when choosing food packaging, with little attention paid to packaging with dark design and single color.

味覺暗示。兒童的聯(lián)想能力很是豐富，不同的顏色，可以讓兒童聯(lián)想到不同食物的味道，他們會(huì)習(xí)慣性地根據(jù)自己已有的色彩經(jīng)驗(yàn)，從包裝的色彩中來(lái)感受食品的味覺，如紅色的，可能會(huì)聯(lián)想到辣椒，紫色的，可能會(huì)想到葡萄等。

Taste suggestion. Children have rich associative abilities, and different colors can help them associate the taste of different foods. They will habitually feel the taste of food from the packaging colors based on their existing color experience, such as red, which may associate with chili peppers, purple, grapes, etc.

樹立品牌形象。一個(gè)成功的色彩包裝設(shè)計(jì)，能夠讓兒童從腦海中記住這個(gè)品牌，當(dāng)再次看到這個(gè)顏色的時(shí)候，對(duì)顏色的熟悉感會(huì)在第一時(shí)間聯(lián)想到這個(gè)品牌的食物。從而促進(jìn)兒童的消費(fèi)需要。

Establish brand image. A successful color packaging design can make children remember the brand from their minds. When they see the color again, their familiarity with the color will immediately associate it with the brand's food. Thus promoting children's consumption needs.

有了上面這些對(duì)色彩基礎(chǔ)的認(rèn)識(shí)，那我們就要從三方面對(duì)兒童食品包裝進(jìn)行設(shè)計(jì)。根據(jù)大多數(shù)兒童心理特征來(lái)選擇合適的色彩基調(diào)。

With the above understanding of color foundations, we need to design children's food packaging from three aspects. Choose the appropriate color tone based on the psychological characteristics of most children.

1.—般來(lái)說(shuō)選用明麗度比較高的曖色系來(lái)進(jìn)行設(shè)計(jì)，如淡黃，橘黃，橘紅這些都是普遍受兒童喜歡的顏色。

Generally speaking, warm colors with high brightness are chosen for design, such as light yellow, orange yellow, and orange red, which are commonly favored by children.

⒉.食品味道與兒童對(duì)色彩的聯(lián)系緊密。如紅橙的果實(shí)一般給人甜的感覺，那就用紅橙色材料來(lái)作為甜食的包裝物等。

2. The taste of food is closely related to children's perception of color. If the fruit of a red orange gives a sweet feeling, then use red orange materials as packaging for desserts, etc.

3.色彩要和圖形相結(jié)合，通過(guò)兩相結(jié)合來(lái)形象地表現(xiàn)食品的味道。讓孩子看一眼就流口水的顏色和圖形的包裝，就是要追求的境界。從原理上來(lái)說(shuō)也很簡(jiǎn)單，就是用所有的設(shè)計(jì)元素來(lái)共同表現(xiàn)食品的味覺信息。

3. Colors should be combined with graphics to vividly depict the taste of food. The packaging of colors and graphics that make children drool at a glance is the realm to pursue. In principle, it is also very simple, which is to use all design elements to jointly express the taste information of food.

總之，通過(guò)對(duì)兒童食品包裝的研究分析，我們知道現(xiàn)代的兒童食品包裝已經(jīng)不是傳統(tǒng)意義上的“包裝"了，它是集娛樂(lè)、功用、文化、健康于—體的“藝術(shù)作品”了。

In short, through the research and analysis of children's food packaging, we know that modern children's food packaging is no longer the traditional meaning of "packaging". It is an "artistic work" that integrates entertainment, function, culture, and health.

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